The "Dominate Manufacturing" campaign is a high-impact, sports-themed marketing initiative designed to elevate the OnLogic brand and transform customer satisfaction into fierce, community-driven brand loyalty. Recognizing that engineers and operations managers feel a passion for reliable hardware that mirrors a sports fan’s allegiance to their favorite club, OnLogic developed a revolutionary trade show presence. Striking a unique balance between high-tech precision and the high-energy atmosphere of a major athletic event, the campaign debuted on the exhibition floor and culminated in an exclusive, elite-tier customer experience in partnership with Intel.

Deliverables:

• Complete structural and environmental design assets for the industrial/sports-themed trade show booth.

• Comprehensive multimedia campaign collateral, including digital signage, brand spots, and fan-style promotional apparel/merchandise.

• End-to-end event design, invitation routing, wayfinding signage, and execution strategy for the private VIP experience at MxD Chicago.

• Joint presentation materials and technology demonstration showcases developed alongside Intel.